Castrol Boombox

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One of the most historical  “Branding” recall exercise / Influencer Gifting undertaken at a PAN India level by a corporate as a BTL activity.

 

This mighty product is a world class MP3 player with Radio, AUX in, USB and memory card playability. Runs on normal power with superb output.

 

All this – packed together inside customers “own” current 1 ltr SKU container! Given to influencers and dealers in the after market segment. Instant hit.

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Qty: 4,000 sets.

TAT 6: months from inception.

Escalations: NIL.

Verdict: Success!