Hershey’s Mechanix Cross Promo

 

A Consumer Promotion commissioned for Hershey’s Chocolate syrup.

 

A Mini Mechanix Construction set by Zephyr Toys was offered as a freebie targeted towards children to get pester – power and more sales for Hershey’s.

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4 unique models offered as a collectible series. The promotion was run across formats and channels.

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Product of value MRP 119 given as free gift with a single bottle purchased.

 

Qty: 8,00,000 sets

TAT: 3 months.

Escalations: NIL.